Client: Healthy Ho co.,ltd.

CHAHO at Central World

About the Project

Elevating the Tea Experience at CHAHO’s Flagship Store

Located in the prestigious Central World, CHAHO, brought to you by Japanese Green Tea Experts Company Healthy Ho Co., LTD, introduces its flagship store, designed to embody the essence of a traditional tea house amidst a high-end department store setting. This unique retail space transcends the typical tea shop model by incorporating elements that pay homage to the serene and ceremonious nature of tea drinking.

Project Type

Hospitality, Retail

Expertise

Interior Design

Location

Central World, Bangkok, Thailand

Area

85 sqm.

Year

2014

Status

Completed
The design of CHAHO at Central World is meticulously crafted to blend modern aesthetics with traditional Japanese tea house elements. The store features a dedicated area for the demonstration of green tea ceremonies, offering customers an authentic glimpse into the art and precision involved in tea preparation. This interactive experience not only educates newcomers about the depth of tea culture but also enhances the overall customer experience by engaging senses and deepening appreciation.

The interior utilizes refined materials and subtle design details that reflect the calm and contemplative environment of a traditional tea house, such as natural wood finishes and delicate lattice work. These elements create a tranquil oasis that invites customers to step away from the hustle and bustle of the department store and into a space of relaxation and cultural immersion.

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