Client: City Airways

CITY AIRWAYS Graphic & Branding Design

About the Project

Elevating Travel: City Airways’ New Brand Identity

City Airways, a burgeoning Chinese local airline, has embarked on a comprehensive rebranding journey to redefine its image with a fresh, modern appeal. The newly introduced logo is a sleek representation of the airline’s vision to connect cities and cultures seamlessly.

Project Type

Commercial

Expertise

Creative Works, Graphic and Branding Design

Location

Globally

Area

– sqm.

Year

2015

Status

Completed
The logo features a stylized letter “C” that doubles as an abstract depiction of an aircraft wing, conveying a sense of movement and forward-thinking that is central to the airline’s identity. The color scheme, a sophisticated navy blue, suggests professionalism, reliability, and a commitment to quality service.

This rebranding extends beyond the logo to encompass all graphic elements associated with the airline. From tickets and boarding passes to employee name cards and aircraft livery, each design component has been carefully considered to enhance the passenger experience and strengthen brand recognition.

Moreover, the redesign includes conceptual designs for the uniforms of ground and air hostesses, aiming to reflect the airline’s stylish and contemporary nature while ensuring comfort and practicality for the staff.

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