Client: Healthy Ho co.,ltd.

CHAHO at SIAM PARAGON

About the Project

Harajuku Vibes Meet Contemporary Design at CHAHO

Located in the bustling Siam Paragon, CHAHO, a venture by Japanese Green Tea Experts Company Healthy Ho Co., Ltd., has undergone a vibrant rebranding to resonate with the youthful energy of Thailand’s new generation shopping districts. Drawing inspiration from Tokyo’s eclectic Harajuku neighborhood, known for its vibrant fashion and art scenes, the store’s design integrates bold colors and dynamic patterns to create a lively and inviting space.

Project Type

Hospitality, Retail

Expertise

Interior Design

Location

Siam Paragon, Bangkok, Thailand

Area

65 sqm.

Year

2014

Status

Completed
The flooring features a special vinyl pattern that mirrors the colorful and quirky shop fronts of Harajuku, infusing the space with a playful yet sophisticated atmosphere. The backdrop of the counter is a contemporary reinterpretation of the traditional Nakano Shiro window pattern, realized through intricate steel plate laser cutting, which adds a touch of elegance and craftsmanship to the modern aesthetic.

The newly redesigned CHAHO not only serves as a retail space but also as a cultural fusion point, where the spirit of Harajuku’s vibrant streets meets the sophistication of Siam Paragon, making it a unique destination for tea lovers and design aficionados alike.

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