Client: Benz BKK Co., Ltd.

Benz Bangkok: The Recreation

About the Project

Benz BKK, Thailand’s largest car dealership, is developing one of the most expansive Mercedes-Benz showrooms in Southeast Asia. This impressive 12-story building, equipped with cutting-edge technology, is strategically located near the main tollway from Bangkok to Suvarnabhumi International Airport. This initiative aims to captivate both local and international customers, building on the success of Mercedes-Benz dealers since 1973.

Our company was entrusted with designing the eighth through twelfth floors. The eighth floor is designated as a luxurious customer clubhouse, while the other floors are purposed for various workplace functions, including town halls, conference rooms, executive suites, and operational areas.

Project Type

Commercial, Workplace

Expertise

Interior Design

Location

Bangkok, Thailand

Area

~ 450 Sqm.

Year

2018-2022

Status

Completed
The design draws inspiration from two iconic symbols of Mercedes-Benz: the Silver Arrow (“Silberpfeil”) and the Möbius strip. The Silver Arrow, a symbol of the brand’s racing heritage, particularly in the 1930s, represents futuristic and streamlined design. The Möbius strip, a mathematical concept representing infinity, embodies movement and dynamism. These inspirations are seamlessly integrated into the design, capturing the essence of performance and innovation.

Creating a space that embodies “joy and fun” was a unique challenge that the innovative 10.Design team embraced. Drawing from the Möbius concept, we designed meeting rooms with twisting and separating elements, reflecting different business units from the 9th to the 10th floor. This design adds a dynamic and stimulating vibe to the area. A single staircase and a central open atrium connect the three stories, ensuring a seamless transition between spaces.

The 9th to 11th floors serve as multi-functional workplace areas, featuring meeting rooms on each level and accommodating the Benz BKK car showroom, village real estate office, and preowned cars operation. The central atrium fosters social communication and can accommodate up to 50 people. The 12th floor is reserved for the executive management team, complete with specialized facilities.

In the competitive car dealership market, providing an unparalleled customer experience is crucial. Benz BKK addressed the issue of extended waiting times for car pick-ups by designing a luxurious clubhouse on the 8th floor, exclusively for their clients. This space offers a premium experience that sets Benz BKK apart.

The clubhouse’s centerpiece is a luxurious lounge, featuring a striking pendant lamp inspired by the Mercedes-Benz logo. Clients have access to exclusive facilities, including a spa, gym, and bookable meeting rooms via the front-room concierge. A designated kids’ area with soft-touch panels ensures safety and enjoyment for young visitors. Emphasizing sustainable design, the interior incorporates environmentally-friendly materials. The sky garden, adorned with lush trees, offers a serene retreat where clients can relax and unwind while waiting for their vehicles.

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