Client: Benz BKK Group Co.,Ltd.

AMG PERFORMANCE CENTER Showroom at Benz Kanchanapisek

About the Project

The new AMG space at Benz Kanchanapisek exemplifies the dynamic essence of Mercedes-AMG performance vehicles, merging the finest Mercedes-Benz premium refinement with a unique AMG motoring experience. Benz BKK Group (Thailand) recognizes the significance of AMG’s strong and powerful character and has created a space that embodies this spirit.

Project Type

Commercial, Retail

Expertise

Interior Design

Location

Bangkok, Thailand

Area

150 sqm.

Year

2019

Status

Completed

AMG PERFORMANCE CENTER Showroom at Benz Kanchanapisek (2)

AMG PERFORMANCE CENTER Showroom at Benz Kanchanapisek (3)

AMG PERFORMANCE CENTER Showroom at Benz Kanchanapisek (8)

AMG PERFORMANCE CENTER Showroom at Benz Kanchanapisek (4)

AMG PERFORMANCE CENTER Showroom at Benz Kanchanapisek (1)

This project involved transforming the existing bright showroom space into a modern dark-themed AMG showroom, adhering to the latest CI standards of Mercedes-Benz. The design scheme features a sophisticated palette of black and various shades of grey. Metal mesh and concrete columns add to the industrial yet sleek aesthetic.

A standout feature of the showroom is the special “stone carpet” flooring, designed to mimic the feel of a racetrack, evoking the excitement of an F1 show. Every element of the space and materials used has been selected to enhance the supreme performance atmosphere that AMG represents.

Collaborating with Benz Thailand and global design standards, the AMG PERFORMANCE CENTER at Benz Kanchanapisek provides an immersive and exhilarating environment for showcasing the exceptional qualities of Mercedes-AMG vehicles.